A custom side channel is a specialized version of a radio station that is streamed through the station's website or through HD Radio. It's designed to super-serve listeners interested in hearing just what the side channel delivers: exclusive, station-branded programming! Add a custom channel to your live streaming initiative today or start fresh with a completely new channel customized specifically for your audience and start attracting a new set of advertisers to further your revenue growth opportunities.

Since 1991, SBR Creative Media has specialized in advising and consulting radio stations throughout the United States and Canada. As SBR Creative Media built a company based off of a solid reputation for trust and integrity, accompanied by several radio industry awards and accolades, Liquid Compass felt that it was necessary to team up with SBR Creative Media's custom side channel division, CustomChannels.net, to create custom channel solutions for its radio station clientèle!