Privacy Policy

This Privacy Policy is effective as of January 30, 2012, for Liquid Compass LLC and its subsidiaries (“Liquid Compass”, “we”, “us” or “our”). It applies to the United States operations for the Liquid Compass Internet radio service (the “Service”) that we offer through our website located at, supported mobile devices, consumer electronics devices, devices connected to or installed in an automobile, automotive sound systems and other mechanisms.

We will continue to evaluate this Privacy Policy against new technologies, business practices, and our listeners’ needs, and may make changes to the Privacy Policy accordingly. Please check this page periodically for updates. If we make any material changes to this Privacy Policy, we will post the updated Privacy Policy here and notify you by email or by means of a notice on our website.

The types of information we collect

There are several areas where you can submit information to us, and some features that automatically collect information from the listeners of our Service and visitors to our website.

Information you give us

To enable you to enjoy certain features of our Service, we collect certain types of information, including personally identifiable information, during your interactions with our Service. For example, we collect information when you:

  • Register to use our Service;
  • Enter information in your Profile, including the people you are following and the people whom you allow to follow you;
  • Post comments on other Liquid Compass listeners’ pages, use community and social networking features that are part of our Service, or send us email;
  • Participate in polls, contests, or other features of the Service, or respond to offers or advertisements on the Service; and
  • Sign up to receive email newsletters.
  • When you register, we ask you to provide certain information, which includes (but may not be limited to) your email address, birth year, gender, and zip code, as well as a password for your listener account. If you choose to subscribe to fee-based portions of the Service, you will also be asked to provide (at a minimum) your name and credit card information.

Information we receive from third parties

We may receive information about you from third parties and store it in our databases with other information (including personally identifiable information) that you provide to us. Some examples of these third parties are listed below:

  • Service partners and advertisers that make features available through the Service;
  • Service partners through whom we allow registered listeners to access the Service;
  • Marketing companies that create professional marketing lists or sell other marketing data;
  • Other websites or applications that you have registered to use, or that people you know have registered to use, when we allow those websites or applications to interact through the Service to provide personalized services to you. In some cases, those websites or applications may automatically provide us with information about you to facilitate personalization unless you use the controls available on those websites or applications to opt-out of such sharing.

Liquid Compass is not responsible for, and will assume no liability, if a business partner or other entity collects, uses or shares any information about you in violation of its own privacy policy or applicable law.

Information that we receive from other listeners

We may collect information about you from people who have stored information about you when they elect to use our social networking or community features, or when they enable connectivity with another website or application where they have stored such information. For instance, your friends may have stored information about you in places such as their friend lists, address books, or photos on our website and other sites with which the Service interacts.

We also collect your email address when people you know share a station with you, but we will not add your name to any of our mailing lists as a result of this feature.

Automatic Data Collection

  • Listening Activity: Liquid Compass keeps track of your listening activity. Liquid Compass uses software that is designed to ensure that artists and copyright owners receive applicable royalties for the tracks you hear. This software identifies and counts the tracks you have accessed. Liquid Compass also collects information about stations, artists and tracks you have listened to or in which you have expressed an interest for advertising and social networking features.
  • Service partners: When you access the Service through a service partner, we may add select aspects of your registration information (such as your email address), so that we can identify which of our service partners or other sign-in pages to send to you when you log on to the Service.
  • Information about your computer or device: We may also collect information about the computer, mobile or other devices you use to access and listen to the Service. For example, our servers receive and record information about your computer and browser, including potentially your IP address, browser type, and other software or hardware information. If you access the Service from a mobile or other device, we may collect a unique device identifier assigned to that device or other transactional information for that device.
  • Tracking technology: We use what are commonly called “cookies,” a small data string our server writes to your hard drive, and other tracking technology to help us manage and track your interaction with Liquid Compass Services. These technologies collect non-personally identifiable information to improve Liquid Compass Services, including to keep count of return visits to our website or our advertisers’ or partners’ websites, collect and report on aggregate statistical information, save your password and login information, and / or display advertising or content based on your interests. We may also capture other data such as search criteria and results, date, time, connection speed and IP addresses. Third parties whose products or services are accessible or advertised via the Service may also use cookies, and we advise you to check their privacy policies for information about their cookies and other privacy practices.

Advertisers, and the third-party advertising companies with whom we or our advertisers partner to deliver ads to you, may place or recognize a unique cookie or similar technology on your browser in order to collect non-personally identifiable information about your visits to the Service. If you would like more information about this practice and how to control how this information is used by these companies, please follow the links below.



How we use the information we collect

We use the information that we collect for the following purposes:

  • To customize and personalize the advertising and the content you see.
  • To enhance the listener experience in our network of websites. We use tracking information to determine how well each page and station performs overall based on aggregate listener demographics and traffic patterns to those pages and stations. This helps us continue to build a better service for you.
  • To fulfill your requests for certain products and services, such as sending out electronic newsletters and enabling you to participate in and renew paid services, polls, contests, and message boards.
  • To send you information that you agreed to receive about topics that we think will be of interest to you.
  • To alert you to the latest developments and features on our Service.
  • To pay artists and copyright owners for tracks you hear, by reporting listening information to copyright licensing agencies. These reports contain aggregated data only, and do not include your personally identifiable information.

How the information we collect is shared
We may make your personally identifiable information available to other companies, websites, applications or people. For example we may share:

  • Information you choose to provide in the course of your use of the Service by participating in community and social networking features such as forums, station sharing, listener opinions and reviews, or other forms of public communication and interaction.
  • Information you allow us to share when you register with us, or through a subsequent affirmative election.
  • Information used when we hire or partner with third parties to provide specialized services on our behalf, such as credit card processing, sweepstakes management and prize fulfillment, data processing, customer/support services and other products or services that we choose to make available to our registered listeners.
  • Information about the artists, tracks, and stations you have created or listened to via the Service. If your profile is private, then other people can find one of your stations in a search, but your profile will not be linked to that station; however, if someone enters your entire email address into our search system, they will be able to see a list of all the stations created under that email address.
  • Your registration data, when we jointly offer certain features or services with third parties, such as service partners that make features available through the Service, business partners through whom we allow registered listeners to access Service, advertisers, or marketing companies. When you use these features or services, you grant us permission to pass your registration information back to that service partner. Such third parties may have different data collection, use and sharing practices than us, and you should review their applicable privacy policies.
  • We may share your information with a third party when we jointly offer a service or a feature with that third party, such as connectivity with other websites or applications, to provide personalization to the Service.
  • If you unsubscribe for a mailing that we send to you on behalf of a third party, we may share your removal instructions with the third party so that your email address may be added to that company’s list of people to whom they will not send emails directly.
  • We may share your information in connection with a merger between Liquid Compass and another entity, or in the event of a transfer of all or some of our assets to another company.
  • We may share your information in order to (i) protect or defend the legal rights or property of Liquid Compass, our business partners, employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of Liquid Compass users or members of the public including acting in urgent circumstances; (iii) protect against fraud or risk management purposes; or (iv) comply with the law or legal process.
  • We also may use and share non-personally identifiable information, such as general demographic or location information, or information about the computer or device from which you access the Service. Additionally, we may de-identify personally identifiable information and share it in a de-identified or aggregated form with third parties, advertisers and/or business partners in order to analyze Service usage, improve the Liquid Compass Services and your listener experience, or for other similar purposes. The use and disclosure of such information is not subject to any restrictions under this Privacy Policy.

How your information may be shared with other listeners and the public

We provide you the ability to post favorite tracks, bookmarks, stations or other biographical information from our players to social networks. When you are making the decision to do so, please keep in mind that your friends may share information about you with other third parties, including their friends on other social networks, by interacting with the content you post.

How we protect your information

We have implemented commercially reasonable physical and electronic security measures to protect against the loss, misuse, and alteration of your personally identifiable information. Despite our efforts, however, no security measures are perfect or impenetrable.

Consent to processing

Use of Liquid Compass internet radio outside of the United States is a violation of our Terms of Use. Nevertheless, if you use the Service outside of the United States, you fully understand and unambiguously consent to the transfer of such personal information to, and the collection and processing of such personal information in the United States and other countries or territories. The laws on holding personal information in the United States may vary and be less stringent than laws of your state or country.